The Mindset of Champions

The Mindset of Champions


Ignition Human Performance and Motorsport Tickets are proud to bring together two “World Champion charities” Race Against Dementia and halow project, for a one-off special virtual event on Wednesday 3rd February 2021 at 7.30pm – The Mindset of Champions: an evening with Sir Jackie Stewart OBE and Damon Hill OBE”.

Join us as two of the biggest names in British Motorsport, Sir Jackie Stewart OBE and Damon Hill OBE sit down (virtually) with Ignition co-founder Nick Butcher, to talk about what it takes to become a Formula One World Champion. A feat achieved by only 32 people.

They’ll discuss a range of topics such as leadership, teamwork, achieving a winning mentality and their championship battles. The pair will also reflect on the memories between the Hill and Stewart families over the years, as well as how they started their two charities, Race Against Dementia (Sir Jackie Stewart) and halow project (Damon Hill).

“It’s great to bring together our two charity partners Race Against Dementia and halow project for this very special one-off event to discuss “The Mindset of Champions” with Sir Jackie Stewart and Damon Hill” says Ignition co-founder Nick Butcher. “Thank you to our partners Motorsport Tickets for helping us bring this together for what should be a real evening to remember. 2021 represents the 25th anniversary of Damon’s Championship winning year in 1996 and we will be building in some unique elements to mark the occasion, alongside a very special prize draw for 10 lucky ticket holders. Offering the chance to win a signed poster of Sir Jackie and Damon. Most importantly we hope it goes some way to raising much needed funds for both charities in what has undeniably been a tough 2020.”

Sir Jackie Stewart, founder of Race Against Dementia said “Living with my wife, Helen, during the COVID-19 pandemic has been a blessing in disguise as we have spent some together away from the busyness of life. But it has also been hard seeing how she has been affected by her condition. Dementia strips so much away – there was a time when Helen was razor sharp, and I know first-hand just how heart-breaking dementia is for so many.

“It’s becoming increasingly apparent that the toll on people with living with dementia during the COVID-19 pandemic is profound. Dementia was already one of the great medical challenges we have to overcome, and with the virus exacerbating an already dire situation, the need for breakthroughs has never been greater”.

Damon Hill OBE, founder of halow project said,“I’m delighted to take part in this virtual seminar ‘Mindset of Champions, especially so because it will be raising funds for two very worthy causes, Sir Jackie Stewart’s ‘Race Against Dementia’, and our very own halow project. halow provides meaningful and fun opportunities for people with learning disabilities to grow. They do this by having fun! Sadly, a lot of this fun involves social activities. Naturally, with COVID 19, we have had to restrict many of our activities because of the social distancing. Also, our fundraising activities have had new challenges as one of our biggest events was a mass cycle ride over 3 days! We are very grateful therefore to be able to attract some interest in our charities through this event and raise some much-needed funds at this incredibly difficult time for everyone.”

Richard Gibson-Venner, Marketing Director for Motorsport Tickets adds “2020 has been a challenging year for so many, not least charities who rely heavily on being out within their community to raise awareness and all important funds. We’re proud to be part of this event, are honoured to be working with Sir Jackie and Damon to support raise awareness of the great work done by both Race Against Dementia and halow project

Tickets are available immediately priced at £99 per person, with all proceeds going to both Race Against Dementia and halow project. To secure your tickets, please visit Motorsport Tickets here.

For sponsorship opportunities with this event please contact:

Nick Butcher
Co-founder, Ignition

For all PR related questions, please contact: 
Richard Gibson-Venner
Marketing, Motorsport Tickets

About Race Against Dementia

Race Against Dementia is driven to raise money to fund breakthrough and innovative dementia research.  We are dedicated to supporting a new generation of dementia researchers through the Race Against Dementia Fellowship Programme.  In addition to funding their research, we aim to instil a Formula 1 attitude to accelerate the progress of our early-career scientists as a global team of exemplary practice.

Find out more at

About halow project

The halow project supports young adults (aged 16+) with a learning disability in and around Surrey.

We are committed to developing creative opportunities and removing social barriers for our young people and currently support over 170 young people with a learning disability. halow offers a unique blend of activities, giving our young people the chance to enjoy an active social life, make new friends, find further education and employment training through our various initiatives; Building Futures, Social Activities, A Reason To Get Up and the halow Buddy Service.

Find out more at

About Ignition Human Performance

Ignition Human Performance focus on Unlocking People Performance via Leadership and Teamwork training, using lessons from Motorsport in business and personal development. From more information or to book your course please visit

About Motorsport Tickets 
Motorsport Tickets is the UK’s no.1 motorsport ticket provider. With over 15 years’ experience, it’s the authorised ticket reseller for many of the world’s best circuits, supplying ticket and hospitality options to all Formula 1, MotoGP and World Endurance Championship race events, alongside the Le Mans 24 hour, Isle of Man TT, and raft of factory tours and experiences to a global customer audience, across Europe, the Americas, the Middle East, Asia and Australasia.

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